The Five Capitals™
A new language for athlete wealth.
Like a credit score or a GPA — five numbers that describe your whole life, not just your stats.
Capital 01
Athletic Capital
Performance, development, health, and recruiting value — the foundation everything else builds on.
- Combine & game metrics
- Health & availability
- Recruiting interest
- Coach evaluations
HAL · Athletic
87
Combine & game metrics82
Health & availability74
Recruiting interest68
Coach evaluations55
Capital 02
Brand Capital
Audience, engagement, NIL readiness, and sponsorship potential — the equity an athlete carries beyond the box score.
- Audience growth
- Engagement quality
- NIL readiness score
- Brand fit benchmarks
HAL · Brand
72
Audience growth82
Engagement quality74
NIL readiness score68
Brand fit benchmarks55
Capital 03
Financial Capital
Earnings, investments, cash flow, and net worth — the dollars under management across the career.
- Earnings ledger
- Cash flow view
- Investment posture
- Net worth trend
HAL · Financial
64
Earnings ledger82
Cash flow view74
Investment posture68
Net worth trend55
Capital 04
Protection Capital
Contracts, compliance, insurance, and eligibility — the guardrails that keep everything else standing.
- Contract health
- Compliance status
- Insurance coverage
- Eligibility tracking
HAL · Protection
91
Contract health82
Compliance status74
Insurance coverage68
Eligibility tracking55
Capital 05
Legacy Capital
Education, ventures, network, and life after sport — the part of the story that's measured in decades.
- Education progress
- Ventures & equity
- Network depth
- Post-career readiness
HAL · Legacy
58
Education progress82
Ventures & equity74
Network depth68
Post-career readiness55
One ledger
Five capitals roll up into one HAL score.
A single, explainable read of where an athlete stands — and where to move next.
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